Gain a Competitive Edge with Robust Campaign and Audience Analytics

More insights means smarter decisions for your future campaigns. Beyond standard post campaign reports, the Strategic Insights Platform provides information on how your campaign performed with a wide variety of standard segments (e.g. age, gender, behaviors), as well as applicable custom segments (e.g. pixels) across both AOL properties and the network. Easily see campaign performance against metrics including views, clicks and conversions. 

By combining the technology and scale of with the extensive AOL user database, you'll learn more about your customers than you ever thought possible!

Campaign + Audience Insights:

  • Strategic Insights Platform (SIP) analyzes audience and behavioral data to create a profile of your customer
  • Benchmark campaign performance
  • Campaign performance data available on standard and custom segments, on both AOL properties and across network